Years of experience and a great dose of energy at your service.
Recognized for my dynamic personality, unwavering motivation, strong discipline and leadership skills, I am an accomplished sales and marketing professional with nearly two decades of experience.
I have proven experience in building multidisciplinary teams, defining brand strategies and developing marketing plans in Canada, the United States and Europe.
My journey began in the hospitality and tourism industry in the United States, where I designed sales and go-to-market strategies that allowed me to be recognized as a top salesperson in a start-up environment.
Subsequently, as Executive Director of a non-profit organization in Canada, I successfully increased funding by over 200% and successfully established a strategic public-private partnership, which earned me being named one of the Top 40 under 40 in 2012.
In the insurance and financial services industry, I then designed and developed a B2B, B2C and B2B2C marketing practice, building the digital infrastructure, leading sales development and optimizing the customer experience.
Most recently, as Chief Marketing Officer (CMO) of a fast-growing technology company, I built the MarCom function from the ground up, driving innovation, branding, and e-commerce revenue diversification while supporting 10 mergers and acquisitions over a 7-year period.
I currently work as Chief Marketing Officer (CMO) and New Market Development for a pioneering company in engineering, design, manufacturing and equipment rental in the events sector.
Let me help you shine and grow.
My mission is to support young marketing professionals and NPO leaders by stimulating their growth and creating real dynamism, thanks to innovative ideas and rigor that promotes change.
Strategic marketing advice
Whether you are building your MarCom function from scratch, reorganizing it following a strategic change, or challenging the existing budget and plan, I can step in to help.
Are you looking to develop a marketing plan for new services, or completely review it? Are you looking to structure your search for funding or orchestrate a fundraising campaign?
Whatever your situation, I am here to support and guide you.
Coaching
Over the years, I have had the opportunity to build and lead teams in sales, marketing and professional services.
I have also hosted interns, supervised observers, contributed to university research projects and given lectures to young professionals, with the aim of supporting them in their development and guiding them towards a promising future.
Let me help you define your trajectory and take action.
What do people say about me?
Jim Norris, President, Entertainment Marketer
“Christine has made significant improvements to Solotech’s image, communications channels and marketing programs. She responds very quickly to potential opportunities and is extremely detail-oriented.”
Denis-Charles Drapeau, former employee
"Ms. Latour knows how to bring out the best in a team and push them beyond their own limits. In addition, her innate sense of communication and marketing colors all aspects of her professional life, making her the expert that everyone dreams of having as a director one day. Ms. Latour has had a great influence on my career and I am extremely grateful to her."
Marie-France Béland, Founder of Noir Sur Blanc and former employee
“Christine is an exceptional manager and mentor. She has transformed and advanced my career over the past 10 years. A good listener, honest and passionate, she is a key resource for any company looking to grow, both in terms of marketing and human development. She is a valuable ally who knows how to surround herself with the right people and take on organizational challenges.”